With winter well and truly set, in the fashion conscious trend setters out there will be turning their thinking to their wardrobes for next spring and summer in order to stray ahead of the game. It is not just the outer layers which are seasonal and updated; underwear too now comes in seasonal collections. With the orders already in from the retailers what can we expect to see from the Spring Summer 2010 fashion ranges available from men’s underwear designers.
As we enter the teenage years of this decade the modern man has a newly defined independence, which is often seen in there now visible assertive consumer habits. Whilst the papers may report that a significant number of men still have their underwear bought for them by women, a growing number are sitting up a taking notice of their appearance from the bottom outwards and dressing to impress.
For 2010 a strong male design is showing through, with minimalist neutrals and popular black colours mixed alongside more formal ‘suit’ type patterns. In contrast to this reserve there are a number of flamboyant colours and patterns available, however the feminine patterns of previous years have been replaced with a more masculine design, HOM for instance have used a Cadillac montage in their new eGo range, where as the risqué designs from ManStore include a skull print pattern. The root colours for next season remain black, white and red but as well as being used alone they are mixed with strong yellows and blues.
For the more seductive male who is at ease with their body there are some trendy shimmering styles about to be launched in the new HOM range, with an iridescent effect the new limited edition Fruits of Temptation range about to be launched any day now will set the temperature soaring in bedroom this Christmas. ManStore too have a vivid range of shiny stripes and patterns in some fabulous shimmering colours.
Bold graphics remain a firm favourite with CKU and are used on their acclaimed waistbands alongside some bold new colours. For the football world cup a range of country colours underwear is a definite must.
When it comes to styles of underwear, the fitted boxer the top of the list, however the waist line has become ever lower and the leg length has risen making the hipster boxer even skimpier. Coming up fast we see the return of the brief, with new retro styling the days of the Y front may be back quicker than you think with styles such as the mini brief from HOM and the Apropopant from ManStore becoming more available in more designs.
New Spring Summer underwear ranges will start appearing with retailers from December onwards and don’t forget these are limited edition ranges so don’t hang around waiting for the sun to shine catch them whilst they are available.
Article by Giggleberries, home of Calvin Klein Boxers and Sloggi
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